The analysis develops at key points to increase the chances of success in a product or service launch. Having the aspects of price, place, product and promotion as the north, strategies are studied and developed on how to offer the product, how to define and understand the target audience, how to perceive and take advantage of opportunities linked to distribution channels and the logistics surrounding the subject. And also what effects traditional and digital media have on the launch strategy. It is noticed that all the items mentioned interact strongly with each other and necessarily the launching tactic must consider them. Considering the impact of media, especially digital, it is oriented towards a marketing campaign with a strong influence of the 8 P’s of marketing. So the strategy will encompass items needed in the current world. This will generate competitive advantages. The interaction between the 8 P’s with a very high customer focus will result in a feedback cycle of knowledge to positively obtain the consumer’s attention, strengthening the loyalty and promotion of the company and the product.
Keywords: Strategy. Client. Media. Marketing. Competitive advantage.