Abstract:

In an increasingly globalized, changing and competitive world, the evolution around the theme of diversity is notorious. With the importance that the subject requires, it is necessary for organizations to see it with a more accurate look, mainly on the part of managers and leaders, and adapt to the demands and challenges that the market imposes. It is in this aspect, aiming at the know-how provided for organizational evolution, that diversity management becomes fundamental for many companies to remain active in the market dispute. When the diversity management theme is worked on, it stands out for its grandeur not only in attributing to the insertion and permanence of people in the organizational environment, but also encompasses culture, ethnicity, religion, etc. in its context. The practice of diversity management brings positive effects both in the social environment and in the organizational environment, broadening horizons and increasing new opportunities, a strategic conduct inclined towards human maturity, a market differential, which leads companies to valuable results.

Keywords: Organizational evolution .Social inclusion .Market differential