Abstract:

The impact caused by a generation on the job market is notorious, recently the impact of generation Y on the market was studied and now it is not only talked about, but we already have generation Z occupying the organizational environment and little by little forcing organizations to undergo through a restructuring process in order to receive, captivate and maintain this new professional profile. A generation that experiences offline and online at the same time, works with different concepts, with a much more refined sense of urgency, has a more heightened critical sense and with greater demands on what they want and learns much more on their own , but always with the help of the virtual environment and have more volatile opinions. This research focuses on the organizational environment which had and has felt a great impact when having Generation Z professionals inserted in the company. Therefore, we aim to understand the real scenario in which the insertion of Generation Z in the job market causes. We will do this through qualitative and quantitative research. We conclude that with all these points the challenge for organizations is not only to attract, but also to retain this new workforce and with the aim of making changes or even restructuring conventional management models to more decentralized and flexible models, all to meet the arrival of generation Z in the corporate environment.

Keywords: Generation Z, Corporate, Organization, Concepts.