Abstract:

There are several reasons for a company to design a breakthrough and deploy its operations in the international market, in addition to expanding its brand and projecting profits. One of these reasons, and it is legitimate, would be the opportunity to break barriers in the foreign market and conquer opportunities in the foreign market. With globalization and technological advancement, it has become more accessible to develop international operations within a global scenario, in this sense, the great challenge for companies is how to behave in this foreign market, full of cultural, political, economic and social diversities. The leadership of the organization with its managers will have a fundamental role in the strategy, implementation and development of an international operation, due to the complexity that this action will present. The presentation of this article aims to show the management challenges faced by the leaders of the organization, what management strategies are necessary for the implementation of a company in the international market, as well as what benefits countries can obtain with an international operationalization. As support for this work, bibliographic references were used and the research method was exploratory, considering the various conceptions of the authors of the area.

Keywords: Technology. Management. Business. Leadership.